The traditional Chinese culture, both profound and enduring, contains a wealth of brilliant humanistic philosophy and principles for conduct. Having been refined over more than 5,000 years, this cultural essence has become a vital source nurturing modern civilization.

Influenced by the teachings of Zengzi - whose school of thought originated in Shandong Province—and Confucian philosophy, Haiwan Investment upholds Zengzi's cultural philosophy, shaping a philanthropic corporate culture with Confucian values at its core.

The core tenet of Zengzi is “filial piety.” Minor filial piety serves the family, while major filial piety serves the nation and society. Haiwan (Beijing) Investment Co., Ltd. requires both the company and its employees to be rooted in filial devotion - respecting colleagues, honoring parents, upholding social respect, and cherishing family. “Cultivating oneself, regulating the family, governing the state, and bringing peace to all under heaven” is embraced as the ultimate ideal for both the enterprise and its staff.

Zengzi’s philosophy emphasizes sincerity as the foundation, embodied in the principle of daily self-reflection. Integrity manifests as an upright character, while self-discipline in solitude reflects a magnanimous and principled character. Haiwan Investment requires both the company and its employees to be grounded in honesty - acting with decency, handling affairs earnestly, cultivating self-discipline and professionalism, and fostering enterprise through ethical conduct - working diligently to build a corporate culture that values virtue and social responsibility.